Today’s guest is Jeremy Greene, the RV Industry Association’s marketing director for trade shows and events. He describes the myriad of activities planned for RVX that is billed as the kick off to the camping season. From the educational sessions to The Reveal as well as a special toolkit for RV dealers, this is an event industry professionals will not want to miss.
This week’s guest is Peggy Brockman, the founder of the Breakthrough Business Academy, as well as an active RV owner. Brockman has been an online business coach for more than a year, and launched the Breakthrough Business Academy a few weeks ago. Her goal is to work with entrepreneurs and managers to help them break free from the self-limiting beliefs that keep holding them back or working to sabotage every effort they make to achieve success.
Tony Barthel is the founder of StresslessCamping.com, a website designed to ensure that RVing remains fun and hassle-free. He offers ideas on what campers and RVers can do before their trips to ensure they don’t forget essential items that can add stress to the experience. He then ads a list of post-trip tips that work to make sure the camper is ready for the next trip.
Jeff Grady offers some ideas for ways RV dealers can develop synergy with campground owners to serve their common customers, not only through education, but through selling and promoting lifestyle products. He also discusses the trend toward event camping, and offers ideas on how campground owners and dealers can add more value to the overall camping experience.
Irene Jones, with Marshall & Sterling Insurance, offers tips on how to ensure that campgrounds are working with the right carriers and have the right amount of coverage in place. She also talks about some of the most commonly-overlooked problems when it comes to insurance coverage, and those include under-insured buildings, and cyber insurance as it relates to hacking the personal information of customers.
Tom Dewalt describes his new company, Engagenetics, and how the firm helps dealers and independent salespeople strengthen their customer acquisition ability. Dewalt also talks about some tools his company uses help dealers reduce buyer’s remorse and improve service after the sale. He describes automation that is available to keep customers engaged and involved with the company.
In his book, Shane Bender asks, “What if you had less stress, chaos, and uncertainty, and more influence over where you are going financially?” He outlines the keys to profitability and describes what strategies small business owners need to adopt to ensure they build strong, profitable and growing businesses.
As Greg Gerber retakes the reigns of RV Daily Report, he explains his plan to transform it into a hybrid publication serving industry professionals and RV owners alike.
(Dec. 13, 2018) — Dan Soeters, the director of global RV business development for Fusion Entertainment, explains how the company has improved after it was acquired by Garmin in 2014. He describes products made by Fusion and Garmin that help simplify the RV lifestyle and speed efficiency of RV construction. Fusion products are designed to be fully integrated into an RV to control just about every function from one app. That includes audio, visual, mapping, and even turning on the lights and air conditioning. He also offers glimpse at the Australian RV market and compares it to the American and European market.
(Dec. 6, 2018) — The guest this week is Wade Elliott, who is the president of Utility Supply Group in Kingston, Wash. He is also heavily involved in the KOA Care Camps program. He comes on the show to explain what Care Camps is all about, and describe the impact it has not only on campers, but the people who serve them. He explains how all of us can participate in the program to bring magical healing experiences to kids battling cancer.
(Nov. 29, 2018) — Now is the time of year that mice are looking for comfortable living arrangements for the winter, and if people are not using their RV, then rodents figure they might as well settle in. Nick Olynyk, president of Grandpa Gus’s Repellents explains what types of products work best to discourage rodents from taking up residence. The company offers convenient pouches that you strategically place in the RV as well as spray products.
(Nov. 21, 2018) — Ernie Lansford is the author of The Poetics of Sales: A Sales Rep’s Journey From Tolerated Professional Visitor to Celebrated Partner. The book is also about leadership, especially as it pertains to his 18 immutable customer success codes. Those apply not only to sales, but to management and everyday life, if you want to be successful. Ernie offers unique insight into the different types of relationships salespeople have with customers, and describes the sales culture as a reflection of business practices today.
(Nov. 16, 2018) — KOA President Toby O’Rourke says the RV and outdoor hospitality industries have a bright future, and elaborates on how the RV industry plays into that long-term success. She offers evidence to deflect fears people may have following two consecutive months of RV shipment declines. She also explains why the guest experience is the most important thing driving revenue in the RV and outdoor hospitality industries. Technology is important, she notes, but it is the experience that keeps people using RVs and vising campgrounds.
(Nov. 8, 2018) — Jamie Sorenson is joined by Ashis Bhattacharya to discuss the history of the specialty vehicles division and how much it has advanced beyond developing RVs for people with mobility challenges. new vehicles fit into the existing Winnebago lineup. They explain how the technology that goes into developing these vehicles will impact the RV industry in the near future and discuss how the new vehicles fit into the existing Winnebago lineup.
They address the market need for these types of specialty vehicles and look at the features of some of the units that have recently been developed.
(Nov. 1, 2018) — David Gray, founder of Fifth Wheel Street, returns with an update regarding the towing capacity of today’s trucks, and the biggest problems he sees taking place when it comes to towing RVs. He describes a tool he makes available to RV dealers and RV owners alike that helps ensure that a specific truck or SUV is capable of handling a specific type of travel trailer or fifth wheel. He also talks about his new consulting service to help consumers match the right truck to the right RV.
(Oct. 18, 2018) — Phil Ingrassia, the president of the RV Dealers Association, discusses the upcoming RV Dealers Convention and Expo as well as his views about the lending market for RV dealers and consumers. He waves off any signs of problems following last month’s wholesale shipment decline, and he describes legislative issues impacting the industry, the industry’s embrace of tech training, and how the impact recent hurricanes may have.
(Oct. 11, 2018) — Bob Zagami, executive director of the New England RV Dealers Association, and John DiPietro, a videographer with RVing in New England, attended the event and are this week’s guests to discuss their impressions with the open house. They also talk about their hit video show on Facebook called RVing in New England, which focuses on the RV lifestyle in that part of the country.
(Oct. 4, 2018) — Cindy Harter is the general manager of Stella Mare RV Resort, which is located in Galveston, Texas. Stella Mare caters primarily to families during the spring and summer months, then shifts gears in the fall and winter to welcome snowbirds. She’ll describe some of the challenges and opportunities working with each group brings.
(Sept. 27, 2018) — This week’s podcast guest is Tom McManimon, the president of StimulusBrand Communications, and the author of two books: The Stuff That Sticks and The Position Player. He talks about avoiding brand confusion, especially on social media. He also suggests when companies should look at rebranding and the best time to take that type of action.
(Sept, 29, 2018) — Brian Schaeffer describes why it is so important for campgrounds to convey a professional image and how the companies can utilize relationships with other local firms to provide guests with the information they want when they arrive in the area. He will explain why the idea that print is dead doesn’t apply to campgrounds once people arrive in the local area looking for things to do and places to eat.