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SHIPSHEWANA, Ind. — With a 16-month history in the travel trailer segment of the market, Braxton Creek RV is entering the teardrop camper market.
Braxton Creek CEO Jim Jacobs believes the company’s new Bushwhacker teardrop camper opens the firm up to a completely new
“With an manufacturer’s suggested retail price of just $8,990, the Bushwhacker offers younger, first time buyers — and those with a more adventurous spirit — an easy entry into the camping lifestyle,” Jacobs said.
“This product has a strong appeal to a growing segment of the market, from the first timer, to the extreme off-the-grid buyers, we offer an innovative, aggressively priced camping solution,” added Glen Miller, vice president of operations.
“Kent Yoder and I have been around a lot of different production teams over the past 30 years, and this is one of the best. They really care about the company and they are proud of the products they are building,” said Jacobs.
“They hold each other accountable when it comes to maintaining a high quality standard, and it’s the primary reason we didn’t shy away from offering a two-year bumper-to-bumper warranty on not only the new Bushwhacker, but all of our products,” he explained.
The company is looking to selectively expand the dealer base over the next 12 months.
“Our strategy is to have a limited distribution, and partner with dealers that will truly want to get back to the days where having a rock-solid relationship with your manufacturer was a key component of your business strategy,” said Jacobs.
“We’re all about building a great company the right way and creating a win for the customer, the dealer, and us. The Bushwhacker is just one more example of our aggressive approach to product positioning, and our commitment to offering the market new, and innovative choices,” he added.
For more information, visit www.BraxtonCreek.com.