Podcast 198 explores campground local partnerships

This week we focus on what campgrounds can do to help guests take advantage of local area attractions by partnering with third-party attractions. We’re also going to look at ways parks can be more pet friendly.

The guest today is Deserie Lawrence, the chief marketing officer for Blue Water Development. She was on the show a few months ago talking about Blue Water and their seven RV resorts in the eastern part of the United States.

She will describe what it takes to develop joint partnerships with local businesses to serve their mutual guests, as well as outline the advantages for campgrounds who seek to establish such partnerships.

Lawrence will also describe Blue Water’s “Yappy Hour” activities that unite campers and their dogs.

Developing partnerships with local companies and attractions to provide wonderful experiences for campground guests just makes sense. And, for campgrounds willing to put in the effort to create those cooperative ventures, it will make them dollars, too.

With print guides and brochures fading into the sunset as a chorus of online voices compete for traveler’s attention, word-of-mouth advertising will become even more essential in enticing people to visit local attractions.

It is entirely possible that campgrounds would be able to strike deals with local businesses to earn referral fees or other perks by recommending companies, tours or attractions. Campgrounds should be able to leverage the fact they have thousands of out-of-area people staying at their facilities looking for adventure.

By creating local partnerships, campgrounds can keep guests busy and happy without making huge investments in their own infrastructure. The campgrounds are attractive because they serve as a base for many local activities.

Creating this type of concierge service for guests will go a long way toward making memorable vacations that will generate positive reviews for the RV park.

Hopefully the ideas suggested by Deserie Lawrence, Blue Water Development’s marketing director, will spur other campground owners into brainstorming potential third-party partnerships this upcoming off season. You can see what some of Blue Water’s campgrounds are doing by visiting www.bwdc.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

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