KOA’s O’Rourke explains resiliency of RV, outdoor industries

We were able to corral KOA President Toby O’Rourke for a few minutes on the last day of the Kampgrounds of America convention this week in Fort Worth, Texas.

Toby has been on the show several times in the past. That is because she is one of the most knowledgeable and enthusiastic people in the industry, and she is always creating ways to make things better.

Toby O’Rourke
President, Kampgrounds of America

Toby talks about KOA, of course, but also the bright future that lies ahead for the outdoor hospitality industry in general.

She shares her opinion of how the RV industry plays into that long-term success, and she works to deflect fears people may have following two consecutive months of RV shipment declines.

She elaborates on why she considers camping to be a “blue chip stock” and why the industry much more resilient to economic pressure than other industries.

Finally, she explains why the guest experience is the most important thing driving revenue in the RV and outdoor hospitality industries. Technology is important, she notes, but it is the experience that keeps people using RVs and vising campgrounds.

To learn more about Kampgrounds of America, visit www.koa.com. To learn about owning a KOA campground, visit www.ownakoa.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

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