Young wanderlust gives new life to RV market

WASHINGTON — Brooke and Buddy Baum had good jobs, a house near Denver and enough money to pay the bills. It sounds like the American dream. Except they were miserable. He was working up to 80 hours a week as an information technology analyst, with barely time to take a vacation. She was an editorial assistant at a business journal but wanted more time to write. “We felt really stuck where we were,” Brooke Baum says. “We just wanted the freedom to figure out what we wanted our life to look like.”

They found their answer in a Winnebago. The young couple bought the $109,000, 25-foot RV about a year ago after selling most of their possessions to embrace a permanent life on the road.

Their nomadic, minimalist, you-only-live-once attitude—expressed in popular Instagram hashtags like #rvlife and #homeiswhereyoupark—exemplifies a new youthful vibe energizing the RV market, which is enjoying record sales.

Read the full story from Ad Age.

Rebecca Smith

Rebecca Smith

Rebecca Smith is a Wisconsin native currently living in Illinois with her husband, Eric, and two dogs, Maggie and Grace. She enjoys hiking, biking, kayaking and, of course, camping in cabins and park models.

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