Solid turnout expected for Manufacturer’s RV Show in California

PLEASANTON, Calif. – Mike Nohr, manager of the 22nd Annual Manufacturers’ RV Show, expects his late January event to be bustling as economic forecasts show RV sales are rising as more people embrace the RV lifestyle.

Nohr believes continued interest from Baby Boomers and the younger generation’s growing attraction to the RV lifestyle could make this one of the best decades the industry has seen.

“As money gets tight, people realize RVs provide a fun, economic way to vacation,” Nohr said. “The RVing image has changed. It’s not just retirees puttering around; RVs are attractive to young families, couples, singles — anyone who likes to take a break from the stresses of daily life and enjoy the open road.”

Nohr is encouraged by increased credit availability and rising consumer confidence, which will contribute to foot traffic at the show (which drew 20,000 people last year). The kicker for consumers, he said, is dealers are still in recession mode and willing to make deals.

“It’s the ‘perfect storm’ for RV buyers,” Nohr said. “The economy’s picking up and more credit’s available, but it’s too soon for dealers to be picky with offers. Buyers are in the driver’s seat.”

Consumers can expect to choose from hundreds of new and used models at the show, held at the Alameda County Fairgrounds Jan. 22-31.

The cost is $9 for adults, $7 for seniors over 63, $4 for children 8 to 16 and kids under 8 are admitted fre. A special “Two for One Senior Wednesday” event is planned. 

The show will be held at the Alameda County Fairgrounds in Pleasanton Jan. 22 to 31. Show hours are 11 a.m. to 7 p.m. Monday through Friday, 10 a.m. to 8 p.m. Saturday and 10 a.m. to 6 p.m. Sunday. 

For more information, call 925.931.1890 or visit

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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