By Greg Gerber
Editor, RV Daily Report
Yesterday, Airstream sent out a newsletter that led with a a story about a limited-time offer for a travel trailer built to recognize the National Park Service’s centennial celebration. Only 100 of the special Pendleton trailers will be built.
When you combine Airstream’s popularity with an offer limited to just 100 people, weirdness is bound to happen among the company’s intensely loyal followers. Apparently, there was so much demand for information about the Pendleton that the company’s website crashed.
Last night, the company sent out another link to its Rivet newsletter along with this message:
Kudos to Airstream for a creative, funny and refreshing response to a problem that likely caused quite a stir at its corporate headquarters Tuesday.
For those interested in reading the newsletter and learning about the new Pendleton trailer, click here.