Younger generations breathing new life into RV industry

Brooke and Buddy Baum had good jobs, a house near Denver and enough money to pay the bills. It sounds like the American dream. Except they were miserable.

They found the answer to their problems in a Winnebago. The young couple bought the $109,000, 25-foot RV about a year ago after selling most of their possessions to embrace a permanent life on the road.

Retiring baby boomers remain a sweet spot for RV brands, and couples like the Baums are a niche market. But marketers are reporting new interest from younger buyers, including millennials and Gen Xers who are opting for RV vacations over hotel and airline travel.

Read the full AdAge article here.

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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