Winnebago in the midst of a major makeover

FOREST CITY, Iowa — Iowa-born Winnebago, famous for its big, boxy motorhomes, is in the midst of a major makeover designed to appeal to a wider base of buyers — and Winnebago Industries CEO Michael Happe is the man leading the transformation, reported the Des Moines Register.

The company has rolled out a line of all-electric vehicles and ponied up half a billion dollars to acquire a wunderkind towable business.

Perhaps most notably, Winnebago purchased luxury boat-maker Chris-Craft, signaling its interest in expanding its empire beyond traditional recreational vehicles.

Read the full article in the Des Moines Register.


Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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