Wendlands rebrand Roadtrekking blog to embrace RVLifestyle

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DETROIT — Jennifer and Mike Wendland made a big announcement today after removing themselves as on-the-road ambassadors for Roadtrek to embrace refocus their blog on the RV lifestyle as a whole.

The couple returned the Class B motorhome they have used to Roadtrek. However, the couple assured their followers, the decision has been in the works for many months.

“We want to explain why we have taken this step and to stress that, although Roadtrek and it’s corporate owner are going through some very challenging and uncertain times right now, our decision to leave their sponsorship reflects a personal decision about our own image and,” they announced. “The public and sometimes industry perception was that our reporting and video community was only about Roadtreks instead of the much broader RV lifestyle.”

It all had to do with the name the Wendlands chose for their blog when they first began their adventure almost seven years ago.

“Back then, I had just ‘retired’ from daily journalism – a career I have practiced for more than 40 years,” said Mike Wendland.

“We bought a used Class B RV and when we started a blog to share our travels with friends and family, we came up with the name ‘Roadtreking'” he explained. “After all, the used van we bought was a Roadtrek (a 2006 RS Adventurous at the time) and it just seemed to fit.

“But from the start, the blog was never meant to be about the brand of the van we drove, it was all about the RV lifestyle,” he added.

Over the years, the perception was that since the blog was called “Roadtreking,” the Wendlands’ reports must be primarily about the Roadtrek.

“It came to a head for me when we were attending the Overland East show in North Carolina in the fall of 2017 when Winnebago was introducing its very popular Revel Class B van,” Mike explained. “It was an innovative design aimed at the active lifestyle and RVers who love to camp off the grid.

“I was very impressed with the Revel and was in the midst of shooting a video about it when one of the Winnebago marketing types interrupted the shoot and asked us to stop,” Mike explained. “He said the company didn’t want us to do the video because they thought it would be biased.

Wendland admitted he was dumbfounded and asked for an explanation.

“‘Because of your name, Roadtreking,’ replied the sheepish marketing exec, who said he had been told by telephone from his supervisor to not allow us to continue,'” Mike recalled.

After others also suggested the name of their blog suggested a bias toward Roadtrek motorhomes, the Wendlands decided they needed to change something in their own branding.

So, about a year ago, the couple bought the domain name RVLifestyle.com. Over a several month period, they quietly changed their logos, social media groups and finally, over the weekend, the URL of the blog from roadtreking.com to RVLifestyle.com.

The Wendlands had planned to complete the process in November 2019 when our sponsorship agreement expired with Roadtrek.

An expanded story is available at their new blog site at www.rvlifestyle.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

Leave a Comment

  • Gary says:

    They rebranded because Roadtrek didn’t renew their contract….

  • Jonathan Clement says:

    According to them: “Over several months, we changed our logos, our social media groups and finally, just the other day, the URL of (t)his blog… from Roadtreking.com to RVLifestyle.com. We had planned to complete the process in November 2019 when our sponsorship agreement expired with Roadtrek.”…..”While they asked us to sign a new agreement two weeks ago, we chose to take the ultimate step in completing our branding change by removing ourselves as Roadtrek’s on-the-road ambassadors and returning the latest vehicle they provided.”

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