NAPPANEE, Ind. — Gulf Stream Coach today reported a 54 percent increase in production during January and February for its Lightweight Travel Trailer Division.
According to Tim Dennig, Lightweight Division national sales manager, the growth is due to the success of the new Vintage Cruiser, an ultra-lightweight, laminated-wall travel trailer with 1950s-inspired styling; and the new value-priced SVT line of travel trailers.
“We say that the Vintage Cruiser combines the best of the old and the best of the new. In terms of decor and styling, it has the fun vibe of the 1950s, but it has the latest construction materials, electronics, and appliances,” he explained. “It’s perfectly poised to take advantage of RV buyers’ interest in fuel-efficient, lightweight towables.”
“For example, sidewalls are vacuum-bonded laminated fiberglass and closed-cell foam on a lightweight welded aluminum frame,” he added. “Our sidewall lamination uses a layer of Azdel synthetic substrate in place of luan, to improve insulation R-value, reduce weight, and to provide a formaldehyde-free, rot- and mildew-resistant barrier under the exterior fiberglass.”
Dennig said the 50s-inspired styling and decor are attracting all the attention.
“The Vintage Cruiser uses the style of the 50s to say, ‘Let’s have fun.’ That’s something every RV camper can relate to, whether they have personal memories of the 50s, or have just heard about the music, colors, and lifestyle of that era,” he explained.
The increased interest in Gulf Stream Coach’s Lightweight Division products has enabled the firm to add dealers across the United States and Canada. Consequently, Gulf Stream is appearing in more shows than ever in its history, according to Dennig.
“And what a season it’s been! The Vintage Cruiser has turned into the center of attention at scores of RV shows attracting long lines of prospects eager to learn more about our product lines,” he added.
“Dealers are raving about the traffic-generating power of our lightweight products, but are even more excited about their robust sales performance,” he explained. “Our Chicago-area dealer bet heavily on the Gulf Stream Lightweight Division at the recent Chicago RV Show by putting five units in his display. He won big, closing at least 10 deals at the show, with several more in the works.
“Our Minneapolis-area dealer has a similar RV show story to tell, with 15 units sold,” said Dennig. “With extraordinary results like these, a kind of snowball effect has started with more and more dealers adding our product lines, and featuring them at the second wave of winter shows.”
All of those orders end up back in Etna Green, a small town 30 miles south of Elkhart. There, the increased volume has resulted in an expanded staff, full schedules, and a truly invigorating work environment, Denning explained.
“Our location just outside the Elkhart area has enabled us to increase staffing, production, supplier support, and shipping rates, at a time when enthusiasm for the product is high, and retail turn rates are brisk,” he added. “Our production team is to be congratulated for their willingness to embrace the faster pace of production, while maintaining our historically high quality standards.”
SOURCE: Gulf Stream Coach press release