ANN ARBOR, Mich. – In February, Thetford Corporation introduced Tank Blaster, which helps prevent RV black and grey holding tank build-up. Developed by Thetford’s industry-leading chemists, Tank Blaster uses the power of enzymes to “blast crud” and clean tank walls and sensors.
To illustrate the new product’s effectiveness, Thetford has released a video with a side-by-side comparison of Tank Blaster, a competitor’s product and tap water. The video features Chemical Development Manager Paula Pacholke-Dumont, who explains the demo and how Tank Blaster works.
“This video can be a very effective tool to help retailers sell Tank Blaster, which has been very well received since its introduction,” said Mary Pouliot, Thetford’s vice president of sales and marketing, the Americas. “It will help to raise brand awareness, but it can also be used to educate RVers about the product and how it will help maintain their holding tanks.”
In addition to demonstrating Tank Blaster’s superior performance, the video provides viewers with a glimpse into the scientific rigor used to create the product.
“The video also demonstrates the proprietary Micro-Foam action created by our chemical experts to make better contact with tank walls and provide more complete cleaning,” Pouliot said.
The video can be viewed at thetford.com/product/tank-blaster-holding-tank-cleaner.
Tank Blaster, which has a light cherry scent, works overnight and even in hard water – making it easy and convenient for RV owners to use. It’s sold in a re-sealable pouch with four single-dose, tear-open pouches of non-dusting granules so it’s easy to use in both black and grey water tanks.
Headquartered in Ann Arbor, Thetford is the world’s leading supplier of sanitation and refrigeration products for the RV, marine and heavy-duty truck industries. It is a privately-held company with seven manufacturing facilities in four nations.
Thetford subsidiaries include Norcold of Sidney, Ohio, America’s leading manufacturer of gas-absorption and AC/DC refrigerator/freezers for the RV, marine and truck markets; Tecma, an Italy-based maker of fine-china toilets and powerful waste-transfer systems; and Thetford Europe, which manufactures high-quality cooking and heating appliances, as well as accessories.
SOURCE: Thetford press release