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ANN ARBOR, Mich. — In March, with its new lifestyle booth at RVX, Thetford is enthusiastically joining the conversation about attracting new consumers to the RV lifestyle.
Participants can visit the display at Booth 1329, which is designed to share with attendees how they can incorporate the value of its products into their conversations with consumers about the RV experience, the release noted.
This new lifestyle booth will feature all brands in the Thetford family, including Thetford, Norcold, Aqua-Kem, Titan, Sani-con and Turbo.
“In Salt Lake City, we’re looking to accomplish two things. First, we want attendees to know that our products are designed by people who understand the RV lifestyle,” said Mary Pouliot, vice president of sales and marketing for North America.
“Just as importantly, we want attendees to see how our family of products and programs can help their business thrive by improving the RV experience and creating a lifetime customer for them,” she added.
RVX participants are invited to visit the display to learn about:
- New products from Thetford and Norcold
- Merchandising opportunities that highlight the RV lifestyle
- Online training programs
- Also, enter to win RV lifestyle prizes
“Thetford is a partner to the industry as it seeks to attract new and retain RV consumers,” Pouliot said. “We offer high quality products which complement the nine archetypes that will be outlined during the RVX event. Moving forward, we will continue to meet the changing needs of RVers, as we have done for more than 50 years.”
For more information, visit www.thetford.com.