The power of culture: How to attract amazing people

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From the bloggers at The Startup:

Before Amazon bought for $1.2 billion, the online shoe retailer was already known for two things: exceptional customer service and a vibrant company culture.

As CEO Tony Hsieh once said, “Zappos is a customer service company that just happens to sell shoes.”

But how do you create a strong, healthy culture — especially as your company grows?

Well, Zappos defined 10 core values that guide the whole organization. It’s their hiring process, though, that really stands out.

The full blog can be found at

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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