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Welcome to the new RV Daily Report! We’ve been busy during our two-week break, and I am confident you will like the changes we have made.
American entrepreneur Henry Ford once said, “Failure is an opportunity to begin again, this time more intelligently.”
Although I am not going to describe my time leading RV Daily Report from April 2009 to June 2017 as a failure; however, I do recognize that burnout eroded my vision and my “why” for producing it during that time. The publication suffered as a result.
Today, I see my return as an opportunity to transform RV Daily Report into a game-changer for the industry as well as for RV users. Here’s why:
First, I love our new logo – a rising sun behind a mountain roadway leading to adventure. The dream of living the RV lifestyle will never die. In fact, it will continue to grow as life stress intensifies for millennials, and the trailing edge of the baby boom generation retires over the next six years while Gen Xers look forward to slowing down.
I have often described the RV “industry” as a five-legged stool supporting RV dealers, manufacturers, suppliers, campgrounds and RV owners. Take away one leg and the entire industry collapses. If we are to truly cover what happens in this market, we need to focus on each segment.
So, RV Daily Report is now a genuine hybrid publication intentionally serving the industry Monday through Friday, and RV users or wannabe-owners on the weekend.
We will have two different newsletters. The weekday version will focus primarily on industry news and business-related features, while still linking to stories about RV owners plus content we generate ourselves.
The weekend version will be entirely devoted to exclusive stories and features of interest to people who own or use RVs, and love being outdoors.
Everyone who received the daily newsletter and weekend edition in the past will continue to receive both. However, each newsletter will include a link at the bottom to manage your subscription so you can select only those newsletters you would like to receive.
We will also start a new option for the daily newsletters soon – a headlines-only version without images or story descriptions. That easy-reading version should be available in a few weeks. It will be a precursor to our next innovation currently under development.
When it comes to our website, it will also be evolving even more over the next 90 days. We are still finding glitches ourselves, so if you notice a problem, please let me know by commenting on this story or emailing me at firstname.lastname@example.org. I’m also interested in your suggestions on other benefits we could add to the site.
That’s right, I said “comment.” I turned commenting back on at the request of many in hopes of enabling civil discussion of serious issues or interesting stories. I’ll monitor comments closely to prevent snarky, anonymous flame-throwing from distracting from the stories themselves.
From 2014 to 2017, I traveled the nation full-time in a 35-foot Class A motorhome to visit dealers, manufacturers, suppliers and campground owners at their places of business. It was an opportunity to see the owners’ passion in action as well as to learn what unique things they do that separates them from their competitors. Those were fun stories to share with my readers.
Along the way, I also encountered a number of wonderful RVers enjoying the adventures of their lives. Although a variety of self-inflicted challenges complicated that venture, it did not diminish the fact that it was an incredible way for a journalist to cover this industry and the RV lifestyle.
Somehow, someway, someday, I plan to hit the road again full time – probably in a smaller unit that would offer more flexibility. This time, like Henry Ford said, I’ll do it more intelligently by capitalizing on the knowledge I gained the first time around. I’ve got some logistical issues to address first.
As we plunge into 2019, let me say that it is really good to be back. I’m fired up for this year and reinvigorated with a new vision and new mission to serve the RV industry and RV users.
Do you have a story to tell? I’d love to hear from you so that I can share it with our readers. Feel free to contact me anytime at email@example.com.
I really need to give a shout-out to Brian Searl, the CEO of Insider Perks, for his exceptional, creative, and rapid-deployment work over two holiday weekends to get our website and newsletters up-to-speed quickly. His insight is invaluable and his vision regarding what RV Daily Report can become is second only to mine.