Social media expert on deck for RVDA marketing talk

FAIRFAX, Va. — Social Media Expert Scott Meyer, Cofounder of 9 Clouds, will show dealers how to market more efficiently and deliver effective strategies to reach new buyers during three workshops at the 2018 RV Dealers Convention/Expo, scheduled for Nov. 5-9 at Paris Las Vegas.

Meyer’s first workshop in the social media/eMarketing education track, ‘SPECIAL SESSION – Content Marketing: How to Sell RVs Online Without Selling RVs’ takes place on Thursday, Nov. 8 at 10:15 a.m. Meyer will show attendees how to execute a long-term content marketing strategy that wins customer’s trust. Video preview of workshop

For his second workshop, ‘Facebook and Instagram Marketing for RV Dealers,’ Meyer will review Instagram and Facebook remarketing and how RV dealers can use it to generate more leads and sales. This advanced session takes place on Thursday, Nov. 8 at 2:00 p.m. Video preview of workshop

To wrap up his Thursday workshops, Meyer’s final session, ‘Advanced Dynamic Facebook and Instagram Marketing,’ takes place at 3:15 p.m. and will show dealers how to launch dynamic VIN ads. He will also provide tips for launching five specific advanced campaigns for different shoppers in your market. At the end of the second part of this high-energy workshop, dealers will have a blueprint for high converting ads and can launch ad campaigns that are automatically updated based on their inventory and a buyer’s interest. Video preview of workshop

The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center. Track workshops, condensed into shorter timeframes, have been developed by the RV Learning Center for fast-paced, on target, and engaging presentations. The tracked education program includes targeted content on F&I, sales, social media/eMarketing, fixed operations, rental operations, and general management. In its planning, the convention committee focuses on dynamic presentations of the most current topics and strives to bring many new presenters to the convention.

The Mike Molino RV Learning Center is a leading resource for targeted publications, certification programs, online learning, and live workshops – all designed exclusively for dealership staff. The professional development and educational resources offered by the Learning Center help dealers maintain professionalism and efficiency.

For more information about the RV Learning Center, go to www.rvlearningcenter.com.

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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