Sales momentum for Ford trucks, SUVs continues

DEARBORN, Mich. — Ford Motor Company has reported its June 2018 U.S. sales results.

“As leaders in truck and SUV sales, the Ford brand had an incredible first half with almost 1 million sold. F-Series has posted gains for 14 consecutive months, while Ford SUVs posted a new record June sales month and Transit sales gain 25 percent. Our all-new Lincoln Navigator continues as the hottest new product in the country, with triple-digit gains in the first half,” reported Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service

The industry shift to trucks and SUVs clearly plays into the company’s strengths, Ford trucks, SUVs, commercial and
Lincoln. As the largest seller of trucks and SUVs in America, the Ford brand sold a combined total of 972,555 of these vehicles in the first half of the year – an increase of 2 percent.

Highlights from today’s report include:

Ford brand SUV sales totaled 77,453 vehicles last month, a new record June sales month. EcoSport had its best month since launch, with 6,756 vehicles sold, a 23.3 percent gain over May figures. The all-new Ford Expedition posted a strong retail gain of 37.3 percent in the first half of the year, while June retail sales were up 20.7 percent.

First-half Ford F-Series sales totaled 451,138 pickups, a 4.9 percent increase; June F-Series sales totaled 79,204 trucks, marking the pickup’s 14th consecutive month of year-over-year gains. As the segment leader, F-Series is on a record setting pace with sales up 4.1 percent over the first half of 2004, a then record year for F-Series, with 939,511 pickups sold. Transaction prices are the highest of any full-size pickup manufacturer, $46,800.

All-new Lincoln Navigator moved quickly in June, with retail sales up 119.7 percent. The Navigator continues its strong momentum with retail sales up 115.5 percent through the first half of the year, as Lincoln works to keep up with demand. Lincoln is seeing strongest demand for its most exclusive trim levels, with 80 percent of the retail mix  coming from Reserve and Black Label, pushing a $27,000 increase in transaction pricing.

Visit to view the news release.

SOURCE: Ford Motor Company press release

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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