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SALT LAKE CITY — Citing a large untapped market of potential buyers, RV Industry Association (RVIA) President Frank Hugelmeyer provided an optimistic outlook on the state of the industry as he kicked off The Reveal at RVX: The RV Experience, the association reported today.
Although there are currently more than 10 million RVers in the United States, Hugelmeyer told the standing room crowd, Go RVing research shows that 30 million Americans have leisure preferences that fit the RV lifestyle and are potential RV buyers.
The association president reinforced the importance of the industry innovating, capitalizing on new consumer trends, and using platforms like RVX to appeal to the next generation of consumers and continue the industry’s decade of unprecedented growth.
“RVX isn’t just another trade show renamed,” said Hugelmeyer. “It’s an integrated, multi-purpose marketing platform designed to showcase the future of RVing, generate greater consumer interest and drive dealer sales.
“If we embrace new ways to build, market and service our products, if we support our customers at every turn, if we innovate, excite and attract new consumers to our diverse outdoor lifestyles, the future of the RV industry remains bright,” he added.
The Reveal was designed to generate maximum exposure for new, cutting edge products just entering the market, in time for camping season, the release explained.
RVX is also the first event in Go RVing’s nationwide “Kick off to Camping Season” campaign, a multi-million-dollar media campaign, conceived to build consumer awareness throughout the high season and driving new customers to dealerships throughout the country, the release noted.
“Today’s first-ever ’Reveal’ will unveil the industry’s best new products, as selected by a panel of consumer media and social media influencers, across nine consumer lifestyle categories,” said Hugelmeyer.
“From outdoor adventurers, to families, to tailgaters and spare-no-expense travelers, The Reveal highlights how new products meet the needs of these key consumer segments just as they are planning their spring and summer vacations,” he explained.
“RVX presents an opportunity for us to highlight our latest and greatest products and to learn about emerging trends in the consumer space and how to best engage the customer of the future,” Hugelmeyer explained.
“RVX lines up with new model introductions in many product categories, and gives dealers another opportunity to reload inventory, stock innovative new models, and engage with supplier partners. RVX is about growing our industry and your business,” he added.
Below are the nine consumer categories and the products and judge’s selections. The judges were not identified in the release.
Outdoor adventure category
Category spotlight: SylvanSport VAST
The VAST is SylvanSport’s is designed for adventure travelers and campers who want to bring all their toys of the trade, without sacrificing comfort. It features breakthrough simplicity for gear hauling, two “true” queen- sized beds, a patented indoor/outdoor kitchen and a full bath with shower, the release explained.
Family friendly category
Category spotlight: Jayco Eagle HT 264 BHOK
Jayco’s new bunkhouse sleeps six comfortably and features convertible furniture and pass-through exterior storage, the release explained. Customizable upgrades include a fireplace and more residential-type woodwork, fabrics, lighting and fixtures, an outside kitchen, hybrid grill and rear cargo door with flip up bunk for easy bike or kayak storage.
- Forest River Vengeance 385 FK Touring Edition
- Forest River Sabre Fifth Wheel
- Forest River Rpod
- Winnebago Outlook
- Coachmen Catalina 39 RLTS
Van life category
Category Spotlight: ModVans CV1 Camper Van
A cargo van positioned to become the everyday minivan, pickup truck or SUV, replacing the need to own a separate vehicle for work, life or play. The CV1 features removable, modular components that adjust the layout. Based on a Ford Transit chassis, the CV1 is affordable, easy to drive and serviceable by any Ford dealer, the release explained.
- Winnebago Revel
- Winnebago Travato Pure 3
- Leisure Vans 2019 Wonder Rear Twin Bed
- Coachmen Galleria 24 A
City escape category
Category spotlight: Leisure Travel’s 2020 Unity Rear Lounge
The 2020 Unity Rear Lounge represents a decade of product improvements, setting the stage for a new era of Unity’s, the release noted. Built on the all-new Mercedes-Benz Sprinter 3500 chassis, the Unity features a spacious “rear lounge” with residential-like sectional sofa and the first RV to feature the all-new Dometic IoT “Smart RV” system.
- Airstream Interstate Nineteen
- Forest River Flagstaff Hard Side SE Camping Trailer
- Venture Sonic
- Winnebago Boldt
Destination camping category
Category spotlight: Forest River – Riverstone Luxury 39 RBFL
An RV geared towards the luxury/extended customer featuring separated garages to 1 and half-bath concepts, the release noted. The redesigned front cap sports a large windshield, tri-sofa front living, rear bathroom with dual vanity sink, half bath off the kitchen with a washer dryer and still has room for a king bed.
- KZ-RV Durango,
- Winnebago Horizon,
- Forest River Cedar Creek Cottage,
- Forest River Wildwood Grand Lodge 42DL
Category spotlight: Winnebago All Electric/Zero Emission
Built on a Class A RV platform in either 33- or 38-foot lengths and utilizes Motiv Power Systems’ Ford F53 based EPIC all-electric chassis. Not yet designed for general consumer use, the vehicle is best suited for short-range commercial applications like mobile bloodmobiles, clinics, classrooms and outreach vehicles. The vehicle houses either six or eight batteries and delivers an expected range of 85 to 125 miles on a full charge.
- Taxa 2019 Mantis
- Forest River Rockwood Geo Pro
- Attitude F35GSG by Eclipse
- Forest River Work and Play
On the Horizon category
Category spotlight: Airstream Classic Smart RV
The Airstream Classic Smart RV with all-new Smart Control Technology, users can control and monitor their RV’s most important features and amenities from anywhere — and stay connected to the comforts of home, even when you’re far from it. That means a more comfortable camping experience every time, everywhere, the release explained.
- Keytone Fuzion 427 FW w/Onboarding Weighting system
- Keystone Raptor 356 w/pneumatic suspension
- Winnebago All Electric Zero Emission
- Winnebago Micro Mini Fifth Wheel 2405 RG
Luxury living category
Category spotlight: Newmar 2020 Superstar
The 2020 Super Star will debut at the inaugural RVX event in March. This product is a luxury Super C class product with several innovations not offered in the market today, the release claimed.
- Stratus SR261 VRK by Venture,
- Entegra Coach Cornerstone,
- Crossroads Redwood RV,
- Forest River Cardinal
Team tailgate category
Category spotlight: Heartland’s Cyclone Ultimate Tailgate RV
Featuring the first-ever side patio that sets up with the touch of a button, featuring an outside bar, built in kegerator and multiple TVs, the release explained. The interior hosts multiple 55-inch TVs, a sound system with eight subwoofers and 18 amplified speakers. The “garage” holds a portable hot tub that can be moved outdoors. Outside, the full-body paint job is complemented by matching underground lighting system.
- Coachmen Sportscoach 366BH
- Venture RV’s Sport Trek Touring
- KZ-RV Venom V Series
- Lance 1975 Ultra Light Travel Trailer
“It’s not a good time to be in the outdoor industry – it’s a great time,” said Hugelmeyer. “Americans love the outdoors and RVs are the ultimate mobile solution for the greatest mobile generation.”
To view the recording of The Reveal, visit www.rvia.org.
SOURCE: RV Industry Association press release