RV dealers can double leads with soft credit pulls

BUFORD, Ga. — First Approval Source, a profit services company, today announced its partnership with DealerLegion, provider of CreditMiner Virtual Credit Consultant. This partnership provides dealers in the marine and RV industry the ability to offer credit that will closely resemble the final financing term that is ultimately structured by the bank.

“First Approval Source is the only profit services or financial services provider today to equip marine and RV dealers with this capability,” said Myril Shaw, chief operating officer. “First Approval Source offers comprehensive profit services, which include end‐to-end profit enhancement offerings from finance leads through finance and insurance, and back-end product sales, to marine and RV dealers.”

In addition to the Virtual Credit Consultant, which generates high quality finance leads as well as the ability to pre-qualify consumers, these services include loan sourcing and processing, complete documentation, extended service agreements, GAP insurance, and other services that are normally offered by in-house finance departments, along with complete red flag and regulatory compliance.

“First Approval Source is exciting and unique in their vision to focus beyond typical F&I offerings and deliver dynamic expansion of the dealer’s sales and profit opportunities,” said Don O’Neill, vice president of sales and marketing for CreditMiner. “That DealerLegion can partner with First Approval Source in a way that provides an unprecedented and comprehensive financial services offering is truly extraordinary.

“Providing dealers with the CreditMiner Virtual Credit Consultant, which enables them to potentially double their finance leads and then have the customers resulting from those leads successfully serviced at virtually no added cost is a huge win for the dealers,” he added.

The CreditMiner Virtual Credit Consultant is a program that walks potential buyers through three simple steps of getting financed with instant pre-approval and no embarrassment involved, said O’Neill. It utilizes the “soft-pull” method of credit scoring that will not show up on a consumer’s credit report and does not require obtaining the consumers’ social security number or date of birth. Add in the Credit Miner software, and dealers will have a complete platform that offers enhanced data and real-time credit scoring.

“Delivering the best customer experience has been the mission and our cornerstone of First Approval Source,” said Shaw. “Providing dealers with more sales opportunities through high quality finance leads from the CreditMiner Virtual Credit Consultant vastly increases our ability to deliver the highest quality experience to our dealer customers. CreditMiner is the only partner who can offer real-time ‘soft pull’ credit scores, and we are absolutely delighted to have partnered with them to be the only provider of these leads to marine and RV dealers.”

Virtual Credit Consultant is available immediately for marine and RV dealers through First Approval Source LLC and CreditMiner.

For more information, call 877.213.7042.

SOURCE: First Approval Source press release

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

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