Route 66 Rally celebrates 15-year anniversary

OVERLAND Park, Kan. — The ROUTE 66 RV Network celebrated it’s 15 Year Anniversary in the midst of the Annual International Balloon Fiesta in Albuquerque, NM in early October.  While The Rally was held at the Hyatt Regency Tamaya, every morning just over the horizon hundreds of colorful hot air balloons in assorted shapes and sizes could be seen launching from Balloon Fiesta Park.

“It seemed fitting to hold our 15 Year Anniversary Rally during such a festive event as the Balloon Fiesta,” said Steve Francis, ROUTE 66 partner.  “Our attendance for both dealers and partners hit an all-time high and many people erased an event off of their bucket list.”

The Rally started off with nearly 60 dealers and partners playing a round of golf in the ROUTE 66 Rally Open at Twin Warriors Golf Club and a lively Welcome Reception followed that evening.  According to Dave Francis, Network partner, “While The Rally has grown to over 250 attendees it has maintained a pretty intimate feel.  As always, it’s a terrific time to personally connect with our dealers, partners, employees and their spouses while casting Network vision and launching new initiatives.”

The messages at this year’s Rally centered around new partner programs and technology developments.  Rob Merrill, partner at ROUTE 66, shared . . . “We have spent considerable energy recently designing and implementing initiatives to strengthen our dealers Parts, F&I and on-line marketing efforts.  While our dealership attendees spent quality time with our supplier partners in the Partner Expo, there were also rotating breakout sessions that detailed our new 3 Pillar Parts Strategy, Electronic Menu Selling System and extensive web support.”

The Network also announced their Dealer Advisory Board members for 2018-2019:

  • John McCluskey, Florida Outdoors RV Centers, FL
  • Joey Shields, Pan Pacific RV Centers, CA
  • Kim Kroubetz, Kroubetz Lakeside Campers, MN
  • Devin Murphy, Freedom RV Centers, AZ
  • Dan Craffey, Lee’s Family Trailer, ME
  • Jonathan Creech, Rex & Sons RV’s, NC
  • Jason Bell, Chemo RV Sales & Service, BC, CN
  • Jeff Myers, Myers RV Center, NM
  • Sarah Lange, Coates RV Centers, MN
  • Jerry Wagner, R’n’R RV Centers, WA
  • Jeff Pilon, Rick’s RV Center, IL
  • Logan Gregoire, Vermont Country Campers, VT

“We believe we’re coming out of this, our 15th Rally, with a new high in dealer/partner unity that will not go unnoticed by the industry, as well as the RVer’s we serve.  This unified team mindset will solidify our Network’s customer promise, ‘Wherever the road takes you … you can count on us’” said Dave Francis.

SOURCE: Route 66 Rally press release

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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