Rock/Creek sold to Camping World subsidiary Uncle Dan’s

CHATTANOOGA, Tenn –The owners of Rock/Creek Outfitters have sold the company to Uncle Dan’s Outfitters, a subsidiary of Camping World Holdings Inc., in a move to expand the company across the southeast, reported Times Free Press.

The 30-year-old Rock/Creek is a pillar of the local outdoor industry, and was one of the first to capitalize on Chattanooga as an outdoor city. The formerly independent specialty outdoor retailer provides gear for sports including kayaking, rock climbing, camping and hiking.

“We’ll look to grow pretty quickly,” co-owner Chad Wykle said. “Our experience is in the southeast. The Rock/Creek brand certainly resonates in the southeastern United States, so we’ll look to grow Rock/Creek’s brick and mortar quickly across the region.”

Read the full article at Times Free Press.

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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