Roadmaster introduces interactive towing sales tool

UNITED STATES — The answer to that one question every customer asks — “What do I need to tow?” — is now at your fingertips. Just go to the Roadmaster website and open up their new web-based, interactive sales tool, FitMaster.

“FitMaster is a visual representation of all the towing components for any vehicle, in one easy-to-print form, along with the part numbers,” said Keri Sprenger, Roadmaster’s project lead for FitMaster. “FitMaster also has vehicle-specific installation information like the color of the brake switch wire, whether fuses have to be pulled for towing and which lighting kits can be used. And quite a bit of other information.”

Service managers and installers will see an immediate benefit — no more surprises.

“Nobody wants to tell a customer they have to wait an extra two or three days because a part they didn’t know about has to be drop shipped in,” said David Robinson, Roadmaster’s director of marketing. “FitMaster eliminates that conversation.

“With FitMaster, you have a comprehensive list of what your customer needs to tow, right from the get-go.

“We encourage our customers, and their customers as well, to bookmark FitMaster — it’s under the ‘Vehicle-Specfic Info’ tab at And connect with us on Facebook and Twitter as we continue to expand and upgrade our content throughout our website.”



Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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