GOSHEN, Ind. – R-Pod, a division of Forest River, Inc., released a marketing video meant to highlight the importance of quality, innovation and versatility in the small trailer segment.
“With the vast amount of new and unfamiliar lightweight brands in the industry today, it’s more imperative than ever to keep customers informed of the importance of quality features and construction,” says Cody Schade, sales and product manager. “As consumers ourselves, we’re passionate about helping customers understand the benefits of our product and the reasoning behind them.”
He added, “And with one of the largest owners groups in the country, we feel a great sense of responsibility to make sure we continue to produce a product both owners and dealers can be proud of. That’s the driving force behind our campaign.”
“Our team is focused – not only on getting this information in the hands of our dealer sales personnel and future customers, but doing so in a way that’s fresh, exciting and most importantly informative.”
The video was produced in partnership with Vala Media, a creative and digital marketing agency located in Elkhart, Indiana.
Forest River Inc. is one of America’s leading manufacturers of recreational vehicles, pontoon boats, cargo trailers and buses.
See the video here:
Source: Forest River Inc. press release