Priority One partners with Route 66 network

ST. PETERSBURG, Fla. — Priority One Financial Services, Inc., a finance and insurance outsourcing provider to the RV industry, and Route 66 RV Network, a network of independent RV dealers in North America, today announced Priority One as Route 66’s preferred full-service F&I provider.

Priority One Financial Services logo Jan 2014In partnering with Route 66 RV Network, Priority One offers top-notch finance and insurance (F&I) services to RV dealers in the network, providing increased deliveries and F&I profit, more loan approvals and reduced overhead costs, said Dave Francis, a Route 66 partner.

“Priority One is the recognized leader in the RV and marine industries in the area of outsourced F&I and an excellent choice to partner with those network dealers needing F&I support,” said Francis.

Priority One will also provide Route 66 network dealers a number of value-added services including free compliance training programs, dealership education and marketing tools to help promote F&I services available. Dealers’ customers will benefit from customized loan packages, exclusive financing and purchase protection options and no processing fees.

“We are honored to be chosen as the exclusively endorsed F&I service company for Route 66 RV Network,” said Dan Ruskiewicz, Priority One dealer account executive. “Every Route 66 partner is invited to join the Network based on their solid reputation for delivering excellent customer service and serving the needs of RVers. It is a perfect pairing.”

SOURCE: Priority One Financial Services press release

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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  • Charles says:

    I thought all Route 66 dealerships were more established? If so, then why do they need to outsource their F&I? Don’t get me wrong, Priority One is a functional program for the smaller, and non established dealerships that are in dire need of an outsourcing for their F&I.
    But what established, or larger, dealership would relinquish shared F&I profits, instead of having a F&I manager on its payroll.
    I have been in this business for over 30 years, and every dealership that makes the wise move to hire, and have properly trained, an F&I manager is always better off.
    Well, hats off to Priority One for their up sell and marketing efforts!

  • Voyager RV CRedit says:

    Charles I have to agree with the statement but a lot can be said for Financing brokers who help support the industry. I know that with or financing we can offer financing to clients with B/k’s to the clients with the 800 plus scores. . No dealership is not in need of some additional financing now and them. I know we help a lot of dealerships just make the sale. Yes its nice to have a fee but sometimes when your programs will not work ours still allows you to make the sale and move some inventory. If in need of alternate sources please give us a call

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