Podcast 152: Bob Martin, CEO of Thor Industries

Episode 152 begins with a brief synopsis of the Elkhart Dealer Open House, which took place this week. At the event, RV manufacturers and suppliers were showcasing many of their innovative products this year that really appeared to be different from years past. There was a lot of evidence that manufacturers were listening to consumers to discover their needs and wants, and then building RVs to accommodate them.

This week’s guest is Bob Martin, the CEO for Thor Industries and one of the more forward-thinking leaders in the RV industry. He has a tough job trying to corral 17 unique and independently managed companies into a cohesive machine. But, he does a phenomenal job.

Bob describes how giving the individual companies the authority make decisions on their own works to help move Thor Industries forward faster than it could do if the firm had centralized decision making. He talks a bit about the Jayco acquisition and what it means for the company as well as how the hurricanes and increasing demand for product make it challenging for manufacturers and suppliers to keep up the pace they’ve been running for the past several years.

Because Thor Industries will release its year-end financial report next week, Martin could not talk specific numbers, but the 30,000-foot overview offers a great glimpse into where the company is today, and where it is headed in the future.

For more information about Thor Industries, visit the firm’s newly redesigned website at www.thorindustries.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

Leave a Comment

  • John Herthel says:

    Thanks, Greg very good interview with Bob Martin. Still the RV industries in general has a lot of work to do with regards to quality and lack of pride and workmanship. Most manufacturers are building the units be on their capability to line speed. Last week I was at the service center that builds my coach in Decatur IN. The service center campground 50 plus spots were full of 2016, 2017 and 2018 units with major warranty issues. I took the plant tour for the second time in a year and still shocked of the lack of quality control.

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