OnTarget discusses reputation management, branding on Podcast 226

Today we are going to take a look at brand identity and why it is important for RV dealers, campgrounds and any other RV-related business to pay close attention to how others perceive the company.

The guests are Dawn Varga and Tina Inkrote, managing partners of OnTarget Digital Services, which is based near Riverside, Calif.

The company specializes in helping businesses rise to the top of search engine results by paying particular attention to reviews people leave about the companies and their products or services.

OnTarget also offers reputation management services to help companies overcome a less than stellar image. How OnTarget does that makes perfect sense.

Reputation management is an important tool for business owners to use, but it is not something that can be done a few hours a month or on the weekend. Owners need competent people in place to encourage positive reviews, mitigate negative reviews, and engage with customers wherever they may be online.

OnTarget can also help with customer engagement, either through surveys or interaction via social media.

The firm even also help clients better manage their online marketing to ensure that ads show up for relevant searches based on keywords and phrases.

Busy business owners need companies like OnTarget Digital Services and experts like Dawn Varga and Tina Inkrote to help them stay abreast of not only what others are saying about the business, but what messages the business wants to convey to customers and prospects.

A firm like OnTarget can really help propel businesses to the top of search results and online discussions.

OnTarget will have a booth at the RVX event in Salt Lake City a few days from now.

For people who want more information right away, be sure to visit www.ontargetdigitalservices.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

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