Ohio resort sees 244 percent increase in online reservations

NEW PARIS, Ohio — Natural Springs Resort in New Paris Ohio measured a 244 percent increase in online reservations during the period of April 13 thru July 19 of this year compared to last season.

The company retained CampgroundViews.com to handle its digital marketing campaign with the digital agency delivering results through their proprietary RV resort marketing system.

The growth in reservations have helped Natural Springs Resort to invest in capital improvements including upgrades to their water play features and beach areas.

“It is one thing to be promised results it is something altogether different to see them exceeded,” stated Steve Adams, general manager of Natural Springs Resort. “Mark Koep and his team at CampgroundViews.com have delivered incredible results for our resort.”

Natural Springs Resort originally retained CampgroundViews.com at the end of the 2017 season to refine its digital marketing to reach more campers in and around the area. CampgroundViews.com produced several marketing and 360 virtual tour videos to allow anyone, anywhere and at anytime to physically tour the property.

The company then redesigned the resort website, integrated reservation software, then created and managed a digital outreach campaign. Utilizing CampgroundViews.com, Google Ads and 3rd party listing services the Resort was able to reach their guests in a way that engaged and created reservations.

“No one knows more about marketing campgrounds and RV parks than we do,” added Mark Koep, founder and CEO of CampgroundViews.com. “Our system has been proven to generate incredible results for a fraction of the cost of the big Club advertising campaigns. Any serious park operator needs to be working with our team to handle their digital marketing.”

Natural Springs Resort is a seasonally open campground, RV resort, and family recreation destination. The park provides tent, RV, and cabin camping along with a swim beach, fishing, scuba diving and event venue rentals. Located in a rural area Natural Springs Resort recognizes the need to reach and draw in new guests looking for options in the region.

Adams added, “We are constantly receiving compliments on our new website and digital outreach efforts. You know we are doing something right when guests take time to give you praise.”

Visit the new website for Natural Springs Resort by following this url: https://www.naturalspringsresort.com/

SOURCE: CampgroundViews.com press release


Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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  • Stephanie says:

    We love Natural Springs and stayed there last week. It is easy to see how things improved with their new website making it super easy to book and pick the site.

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