FAIRFAX, Va. — An expanded image library, new B-roll footage for download and a streamlined Leads Plus search engine are the latest upgrades available to dealers through the Go RVing program.
These new features arrive just in time for dealers to take advantage of the program for summer as Go RVing’s 2016 media plan kicks into high gear with more TV spots, targeted magazine advertising, special events, and social media strategies, a release from RVDA stated.
The Industry Only section of the Go RVing website has an expanded image library with new files available for download. The professional image library is organized by vehicle type with choices of high-res and low-res images for dealers to use in their dealership marketing and sales campaigns.
Participants in the Dealer Tie-In will benefit from changes in the Leads Plus search engine, which has been streamlined to reflect current search criteria, so it’s easier to find and download the latest leads.
The Tie-In program also has new B-roll footage available for download, along with new Go RVing TV spots in the digital downloads section. With each video production shoot, Go RVing captures lifestyle and driving footage that is suitable as high-quality footage for local TV commercials or promotional efforts. These videos are high-definition, broadcast-quality files compatible with standard editing platforms currently used by the vast majority of production facilities. Dealers can preview footage before buying it.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping and to foster customer satisfaction with the RV experience.
SOURCE: RVDA press release