TOPEKA, Ind. – Mossy Oak and Starcraft are excited to unveil the all-new 2019 Mossy Oak travel trailer product line featuring proprietary exterior graphics and interior décor option.
Founded in 1903, Starcraft has been producing high quality outdoor recreation equipment since 1963. For over 50 years, Starcraft has focused on offering solutions to help customers enjoy the outdoors to the fullest. Mossy Oak, the world’s leading brand of camouflage, has a mission of helping people live their best life outdoors. The partnership, a match made in outdoor heaven, combines nearly 90 years of outdoor expertise and offers outdoor lovers and adventure seekers a preferred way to camp.
The 2019 product offerings include the innovation, design, and dependability for which Starcraft is known while featuring Mossy Oak’s most popular pattern, Break-Up Country. The Mossy Oak product lines includes stick and tin and laminated travel trailer options offered in 18 different floorplans, collectively. The interior décor options allow outdoor lovers the choice to tastefully integrate the popular camouflage pattern into their indoor camping experience or pursue a more traditional interior decor.
Two popular staple floorplans that will be part of the initial launch are the Mossy Oak 23RLS, a rear-living lightweight trailer with slide-out dinette seating, and the Mossy Oak Lite 27BHU featuring rear bunk beds, giant slide-out room, and private front bedroom with walk-around queen bed . The 2019 Mossy Oak line-up will initially consist of (11) ‘stick and tin’ floorplans, along with (7) Mossy Oak Lite (laminated) units.
Mossy Oak’s Cuz Strickland and Marc Hauser, who leads sales and product development for Jayco Inc. towable divisions, including Starcraft RV sat down for a Q&A session about this exclusive partnership. Click here to see that discussion and the launch of these new units. https://youtu.be/mrxqzaq2_dU
“Jeff Kloska and his product development team played an integral role in the creation and development of the Mossy Oak product lines,” stated Marc Hauser, vice president of sales and product development for Jayco Inc. towable divisions. “The entire Starcraft family is elated to be partnering with the amazing Mossy Oak team to align our passion for the outdoors and provide outdoor lovers a better way to camp.”
“It’s great to see two brands with a shared vision to get people outside and enjoying creation,” said Toxey Haas, founder and CEO of Mossy Oak. “Starcraft is a legendary brand in the outdoor recreation world and we are incredibly grateful to be a part of this exciting partnership.”
The partnership maximizes consumer demographics shared by the two companies. Known first and foremost as a camouflage brand, Mossy Oak’s core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation, and the hunting lifestyle in their daily lives. Starcraft recreational vehicle owners are outdoors lovers, adventure seekers and boundary pushers who enjoy camping, pure and simple.
SOURCE: Starcraft RV press release