Listen to this story
SAN FRANCISCO — To help boost RV dealer sales, Mighway will launch a “try before you buy” program at RVX March 12 to 14 in Salt Lake City.
Mighway will refund the rental fee when renters go on to buy from a registered dealer. The program, which encourages potential owners to experience the RV lifestyle, is free for dealers to join.
All dealers have to do is sign up as an official partner with Mighway.
“We’re looking forward to discussing this program and ways we can collaborate more with dealers at RVX,” Mighway CEO Dave Simmons.
“Unlike other RV peer-to-peer platforms, we designed Mighway to work with all segments of the industry rather than compete with them,” he explained.
“We believe that turnkey programs like this benefit everyone, from the dealers and renters to RV resorts, campgrounds and trip planning tools like www.Roadtrippers.com,” said Simmons. “By collaborating to provide the best consumer experience possible, we can sustain the industry for new generations.”
A key part of that sustainability is converting more RV renters into buyers, who might be cautious about the learning curve and investment, Simmons added.
Participating dealers would get prominent badges on their Mighway listings to boost consumer confidence when looking for local RV rentals.
The initiative is part of Mighway’s dealer partner program which offers dealers unique access to free sales training packs and collateral that will support their sales teams‘ knowledge and approach to utilizing Mighway’s platform to enhance, the release noted.
The point is to close more sales opportunities, especially with millennials.
“There is absolutely no cost to the dealers and Mighway will reimburse the customer once they show the participating dealership’s sales receipt. It’s pretty seamless and benefits everyone,” he added.
Mighway designed the program to be very easy for dealers and renters to take advantage of. Renters go to www.Mighway.com, find a local registered RV dealer and rent their favorite vehicle for a long three-day weekend, which gives them the chance to experience the advantages of the RV lifestyle.
They buy the vehicle from that registered dealer and the renter provides the receipt to Mighway for a refund, up to a maximum of $750.
For more information, visit www.mighway.com.
SOURCE: Mighway press release