Mid-size pickup market gaining momentum

 

UNITED STATES — The full-size pickup category’s raging success has given birth to a new generation of pickups for customers who want something just a bit smaller: the midsize, reported USA Today.

Buyers of midsize pickups typically don’t need the giant towing or hauling capacity of a full size and often view the smaller truck instead as a purchase that reflects their lifestyle choices.

“What people are looking for in a midsize pickup truck is something they feel like they can drive every day, that isn’t going to break the bank at the gas station, that’s super comfortable and that they can show up to a more formal event in and not feel like they’re dressed inappropriately, so to speak,” said Rebecca Lindland, a Kelley Blue Book analyst.

Read the full article at USA Today.

 

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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