Mark Lucas becomes president of Shasta RV

MIDDLEBURY, Ind. — Shasta RV, a division of Forest River, Inc., today announced that Mark Lucas was appointed as the new president and general manager of Shasta RV.

“Mark brings a wealth of product knowledge, customer relations, as well as sales and operational experience to Shasta,” commented Michael Terlep, with of Forest River Inc.  “Mark is capable of assessing organizational needs and devising, implementing and executing strategies to facilitate sustainable growth.  One of his strengths is the ability to translate ideas into rapid action and introduce products and solutions built around the needs of the customer.”

Lucas served as president and general manger of Cross Roads RV from 2002 through 2010.  Prior to joining Cross Roads RV, Lucas started his career in the RV industry as a regional sales manager for Shasta Travel Trailers in February of 2001.    

Lucas will work out of the Shasta complex located at 105 CR 14 in Middlebury. 

His steady approach to product and leadership, his product knowledge, and his ability to generate results will undoubtedly add value to Shasta and Shasta Dealers, said Terlep.

“We look forward to Mark’s leadership and influence as we lead Shasta RV toward its mission of outstanding growth and profitability,” he added.  

SOURCE: Shasta RV press release

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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