Livermore to direct Sika marketing

MADISON HEIGHTS, Mich. — Sika Industry announced today that Russell Livermore III has been promoted to director of marketing for industry target market USA, reporting to Greg Moran, vice president of marketing, industry and automotive USA.

Livermore joined Sika Corporation in June 2004 as senior marketing coordinator, and in 2006 was promoted to market field manager for appliances and components. In 2009, Livermore became the senior market field manager for transportation, appliances and components. Livermore has been responsible for marketing, tradeshows, product management and service support to transportation, appliances and components and FFI (façade, fenestration, insulating glass) sales personnel.

Livermore is a two time recipient of the Sika Team First Award for transportation, appliances and components and FFI most recently in 2013.

In Livermore’s new role, he will oversee marketing related efforts, strategic product management and product commercialization efforts for the industry target market USA. Livermore holds a bachelor’s of science degree in marketing and advertising from Ferris State College.

SOURCE: Sika Corporation press release

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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