Lippert uses augmented reality tech to sell RV parts

ELKHART, Ind. — Remember Pokemon Go? Millions of people use their smartphones to capture fictional creatures. Those creatures appear on their screen as if they were in the same real-world as the player. The game has been credited for bringing Augmented Reality to the masses.

Now businesses around the world are using this same technology to sell products. Manufacturer Lippert Components has been using the technology for almost a year to help sell the stuff you’ll find inside and outside RVs.

Read the full story from WSBT.

Rebecca Smith

Rebecca Smith

Rebecca Smith is a Wisconsin native currently living in Illinois with her husband, Eric, and two dogs, Maggie and Grace. She enjoys hiking, biking, kayaking and, of course, camping in cabins and park models.

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