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DENVER — LifeStraw, a provider of filtration and purification products for safe drinking water, today announced a partnership with Airstream to execute the 2019 Clean Water Across America campaign.
From May through August, LifeStraw will hit the road with Airstream for a cause-focused campaign that both celebrates the limitless adventures to be found outdoors, furthers efforts to protect outdoor spaces, and advocates for reduction of single-use plastics to protect our watersheds and curtail microplastics in the environment, the release noted.
LifeStraw will introduce this collaborative partnership at the Outdoor Retailer Snow Show in Denver within an Airstream model designed with sustainability in mind, the Airstream Basecamp X.
“With a long history in global humanitarian efforts, LifeStraw has built brand affiliations that extend our efforts to protect our most valuable natural resource, water,” said Alison Hill, managing director of LifeStraw.
“Our commitment to safe water access is reflected in every aspect of our business, from product to partnership, as we’ve experienced how every step of the value chain plays an important part in responsible business and creating positive impact,” Hill added.
For more than 88 years, Airstream has been synonymous with adventure. The company’s iconic and recognizable aluminum trailers are today celebrating a new level of growth as youthful consumers measure self-worth by the adventures they take versus hours labored, Hill explained.
“Airstream, known for its proactive programs that encourage outdoor adventure, provides an excellent mobile platform to showcase key LifeStraw products, including our initial foray into the housewares category,” she added.
Through “Clean Water Across America,” LifeStraw and Airstream will highlight the importance of clean, safe drinking water and the value of outdoor adventure.
To deliver these messages with impact, the team will cross the country in an Airstream. Planned stops, to be announced in April, will include national forests, retail operations and outdoor festivals, among others.
“Airstream was founded with the goal of getting people outdoors to experience the beauty of our world and natural resources, of which water is an integral component,” said Bob Wheeler, CEO and president of Airstream. “LifeStraw’s global mission to provide access to safe and clean drinking water perfectly aligns with our environmentally-focused Leave it Beautiful campaign.
“Organizations like ours that revere the environment, must not only operate in a caring manner, but must also strive to educate about how each of us can positively impact the natural resources we depend on each and every day,” he added.
Airstream has integrated sustainable practices within its products, supply chain and overall corporate experience. For example, several of the company’s newest trailer models contain EcoBatt Insulation, made from recycled bottles and sand, Wheeler explained.
In addition, Airstream today uses a zero waste to landfill approach and other thoughtful touchpoints throughout its manufacturing process, from recycling the water used in spray both, to high-efficiency lighting and air compressors, the release noted.
SOURCE: Lifestraw press release