Episode 58 of RV Industry News was recorded in the beautiful state of Montana where host Greg Gerber says he got to hang out with some industry friends and enjoy connecting with nature for a few hours over Independence Day.
Gerber talks about the controversy started last week when Camping World Marcus Lemonis made news threatening to boycott a Camping World racing event scheduled to be held at a property owned by Donald Trump. However, Gerber notes the company also sponsors the Winter Equestrian Festival in Florida, which is also held at a Trump-owned facility, yet there was no talk of boycotting that event. Lemonis kicked a hornets next with more than 30 negative comments appearing on the article in RV Daily Report.
The first guest this week is Lorne Armer, the vice president of brand development for Kampgrounds of America. His job is to analyze and find opportunities for KOA to partner with other companies in and out of the RV industry. He talks about the steps the company considers in evaluating proposals and why they are so beneficial for both firms and the industry at large.
Armer also offers an update on KOA’s own effort to rebrand all its campgrounds into three groups — KOA Journey, KOA Holiday and KOA Resort properties. He closes by offering his outlook regarding the health of the outdoor hospitality industry and why it is recession resilient.
For more information about Kampgrounds of America, visit www.koa.com.
The second guest is Mary Arlington, a campground consultant based out of South Dakota. A former RV park owner, and the current executive director of the Kansas Association of RV Parks and Campgrounds, she has a passion for helping clients improve operations, better market their services and connect closely to customers.
She talks about what campground owners can do to build stronger businesses and to improve their reach through social media marketing.
For more information about Arlington, check out her website at www.maryarlington.com.