KOA’s Lorne Armer, consultant Mary Arlington on Podcast 58

Episode 58 of RV Industry News was recorded in the beautiful state of Montana where host Greg Gerber says he got to hang out with some industry friends and enjoy connecting with nature for a few hours over Independence Day.

Gerber talks about the controversy started last week when Camping World Marcus Lemonis made news threatening to boycott a Camping World racing event scheduled to be held at a property owned by Donald Trump. However, Gerber notes the company also sponsors the Winter Equestrian Festival in Florida, which is also held at a Trump-owned facility, yet there was no talk of boycotting that event. Lemonis kicked a hornets next with more than 30 negative comments appearing on the article in RV Daily Report.

Lorne ArmerThe first guest this week is Lorne Armer, the vice president of brand development for Kampgrounds of America. His job is to analyze and find opportunities for KOA to partner with other companies in and out of the RV industry. He talks about the steps the company considers in evaluating proposals and why they are so beneficial for both firms and the industry at large.

Armer also offers an update on KOA’s own effort to rebrand all its campgrounds into three groups — KOA Journey, KOA Holiday and KOA Resort properties. He closes by offering his outlook regarding the health of the outdoor hospitality industry and why it is recession resilient.

For more information about Kampgrounds of America, visit www.koa.com.

Mary ArlingtonThe second guest is Mary Arlington, a campground consultant based out of South Dakota. A former RV park owner, and the current executive director of the Kansas Association of RV Parks and Campgrounds, she has a passion for helping clients improve operations, better market their services and connect closely to customers.

She talks about what campground owners can do to build stronger businesses and to improve their reach through social media marketing.

For more information about Arlington, check out her website at www.maryarlington.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

Leave a Comment

  • Teri Blaschke says:

    Great podcast Greg. Mary and Lorne were very informative and from an industry standpoint it’s always nice when you can learn more about those who work alongside you. Enjoy the rest of your travels on this trip and enjoy those 2 new granddaughter.
    Teri Blaschke

  • Mary Arlington says:

    Thank you, Greg! I’m so grateful for your production, and I really enjoyed our visit.

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