Joanne Kindlund, co-founder of Holiday RV Superstores, died last week

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SAN FRANCISCO — Newt Kindlund, the co-founder of Holiday RV Superstores, today announced the passing of his wife, Joanne, Jan. 21.

“She left us peacefully at the UCSF Medical Center in San Francisco after a long fight with cancer for the past three years,” Newt Kindlund said. “She was 69 years of age and would have reached her 70th birthday shortly.”

“The RV Dealers Association was deeply saddened to learn about the passing of Joanne Kindlund,” Phil Ingrassia, RVDA president told RV Daily Report.

“As a co-founder of Holiday RV Superstores, the first publicly traded RV retailer, Joanne was part of a trailblazing team that opened up new avenues for funding dealership expansion,” he added.

“The Kindlund family has a long history of supporting the RV business. Even after exiting the industry, Joanne and her husband, Newt, funded the RV Learning Center’s college scholarship program that offers financial assistance to help foster the next generation of RV dealer leaders.”

Joanne is also survived by her brother Owen (Donna Weber). She was the mother of son Darien (Kathy Wang), daughters Erika (Garry Trigger) and Kirsten (Larry Erdosh), and the grandmother of Ian, Wyatt, Francesca, and Gwendolyn.

She was remembered as a remarkable entrepreneur, Merchant Marine captain, and avid world traveler, the obituary noted.

Born in New York City, Joanne and her family moved to Lakeland, Fla., early in her childhood, where she attended Catholic grammar and high schools. She graduated with a bachelors degree in journalism from the University of Florida in 1971, having also been a member of Kappa Delta sorority.

Joanne married Newt in Cashiers, N.C., in 1975. Together, they co-founded the recreational vehicle industry’s first publicly-owned national dealer chain, Holiday RV Superstores.

During the mid 1980s, Joanne was an executive board member of the Orlando Museum of Art and she served as a parent alumni admissions representative for Phillips Academy Andover for over 20 years.

She was honored throughout her career by Inc. Magazine, Fortune, Florida Trend, and various RV industry publications for her business accomplishments.

Joanne and Newt played pivotal roles in developing retail standards that the RV industry still follows today. Together, they established the Kindlund Family Scholarship Foundation within the RV Dealers Association.

Funeral mass and celebration of her life will be held among friends, family, and relatives at St. Ignatius Church, located at 650 Parker Avenue in San Francisco today at 2:30 pm.

People are invited to leave comments at

SOURCE: Joanne Kindlund obituary.


Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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