How the RV industry strives to meet the needs of the next generation of RVers

As millenials enter the RV industry, manufacturers are adapting products to their unique needs. This is critical to the future of RVing. In fact, Recreational Vehicle Industry Association (RVIA) President Frank Hugelmeyer recently told attendees at the National RV Trade Show: “Mobile apps and Amazon have elevated the need to excel at customer service and have changed attitudes when it comes to convenience. This means RV manufacturers and dealers must assume that every consumer wants to solve a problem with the push of a button. We need to ask ourselves…what is our strategy? How will we make RVs the ultimate mobile solution for the greatest mobile generation?”

Jarod Lippert, vice president of marketing and public relations with Lippert Components Inc. (LCI), a leading supplier of premium components to the recreational vehicle market, echoed this sentiment in an interview at the national show. He says the younger generation of campers is used to having everything work and without problems, and stresses they are used to operating everything, from their thermostats to their garage doors, from their phones. With that in mind, he suggests it behooves the industry to develop products that appeal to this generation’s technological bent.

“We need to ensure that this generation of campers has a seamless, stress-free experience,” he says. “We are trying to keep people in the mobile lifestyle because if they
get into it and become frustrated, they will leave and not come back.”

Learn how RV manufacturers and suppliers are developing products that address these needs in the following article from RV Daily Report’s special edition.

Manufacturers and the Millennial Movement

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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  • Tom Boles says:

    Answering these “demands” from millennials should mean more than slapping an interface onto an electric jack or awning, connecting it up to Bluetooth or WiFi, writing an app and standing back, waiting for orders.

    The new purchasers likely have never been camping, never towed anything, don’t own a house and are not terribly mechanically inclined. They need support, handholding and realistic, honest and through responses.

    Right now, trailers are put together poorly, finished terribly and sold to new users irresponsibly. When they break, require service or maintenance or modification, dealers are overbooked and indifferent.

    Technology is not a solution, it’s a means to an end. I think the industry still does not understand that.

    Service takes too long, parts are a hassle and information about the process is dodgy and unreliable.

  • Robert Friendly says:

    Millenials as naive, obnoxious and unrealistic as they are, (Generalization but everyone agrees), will not put up with Overpriced Vehicles, High Pressure Sales Pitches, Low Factory Quality, Terrible and rude Customer Service from the Understaffed Manufacturers and Dealers.
    Millenials and those after will ruin companies that don’t meet the highest standards of quality with Social Media, Media and word of mouth.
    Get the message Indiana.. Quality is not job 1 not. Speed and Profits are.
    That will be changing.
    Millenials will set expectations and drive the market based on group opinion. They also want White Cabinets and Stainless Steel Enough of 1950’s Wagon Wheel Furniture.

  • Richp says:

    It would be a good start to have uniform high quality, complete orientations upon delivery, and manuals that are particularized to the exact model involved.

    Better still. Put the relevant info on line, have a login link to your specific unit’s build with all its utility operational information, and links to manuals for the specific appliances installed in that unit. The generic manual that now come with units are a huge frustration, and a bar to a satisfying user experience.

    There is no reason why bar coding of components, wireless readers on the production line, and similar reasonably available tech systems can be used to smooth the user — and service tech — experience.

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