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From the bloggers at the RV Industry Association:
Since the announcement of RVX last winter, there’s been several mentions about an amazing dealer toolkit, reserved only for dealers who attend the event, that’s designed to help engage new consumers and bring them to dealer lots across the nation.
After nine months of extensive research conducted by a national media and branding agency experienced in retail building and sales, it was revealed that consumer buying habits are changing. Not just among millennials, either. The research concluded what consumers truly want and need to live an experience with almost everything they do.
The RVX Sales Navigator is our way of helping the industry tap into experience-driven consumers of all ages. A simple way to look at the toolkit is to think of it as a playbook. A playbook that will give dealers step-by-step actions to engage new consumers where they live. Simply enter your dealership’s zip code and everything you want to know about consumers in that local market is revealed to you.
The full blog can be found at www.rvia.org