Hoonigan creates new SEMA Show activation

DIAMOND BAR, Calif. — Hoonigan is bringing its wildly-popular brand of automotive mayhem to the 2018 SEMA Show. The “SEMA of Shred” will transform Booth 62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a faithful recreation of Hoonigan’s iconic Donut Garage yard. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, gaming simulators, the infamous ScumBug build among others, and the brand’s signature antics consisting of burnouts, donuts, massive hucks, and more.

“With 80 percent of its audience between 13-34 years old, Hoonigan is connecting the industry with an important demographic,” said Peter MacGillivray, SEMA vice president of events and business development. “We’re excited to welcome them to the 2018 SEMA Show, as they bring a new, fresh approach to the automotive aftermarket and represent a valuable, difficult-to-reach audience.”

SEMA Showgoers will be able to witness, learn and interact with the activities by visiting Booth 62109. Consumers need not attend the trade-only SEMA Show, as they can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s Daily Transmission YouTube show. Hoonigan will bring viewers behind-the-scenes footage and exclusive access to the SEMA Show through two live daily shows on Twitch and edited YouTube segments.

The 2018 SEMA Show takes place Oct. 30-Nov. 2, 2018, in Las Vegas, NV. The trade-only event brings manufacturers of automotive parts and accessories together with buyers from all over the world. To learn more about the Hoonigan activities at the SEMA Show, or about other SEMA Show activities, visit www.semashow.com or follow SEMA Show on Facebook, Twitter or Instagram.

SOURCE: SEMA Show press release


Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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