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SALT LAKE CITY, Utah — Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign to coincide with RVX: The RV Experience, a new national trade show that opens today and runs through March 14 in Salt Lake City, Utah.
“As winter draws to a close and thoughts turn to spring and summer vacation plans, the Kick Off to Camping Season will ignite interest in adventure, exploration and affordable travel,” said Karen Redfern, vice president of Brand Marketing and Communications for Go RVing. “The campaign will also provide an opportunity to showcase the innovative products coming out of our $50 billion industry.”
RVX and industry innovation are part of the messaging, but the campaign will continue into the early summer with a focus on how RVs can enhance consumers’ vacation plans. Go RVing will provide participating RV dealers media plans to connect with their local audiences.
The Kick Off to Camping Season campaign provides a unifying message that RV dealers, manufacturers and suppliers can promote, making the message of RV travel and adventure that much more powerful, the release explained.
SOURCE: Go RVing press release