ATHENS, Texas – In the words of legendary baseball star Yogi Berra, It’s déjà vu all over again at RV Daily Report.
An agreement was reached Thanksgiving weekend to return ownership and control of RV Daily Report to its founder, Greg Gerber. The change will be effective Dec. 30.
Gerber had sold the publication in July 2017 to Terry and Evada Cooper. Gerber continued to produce a weekly podcast for RV Daily Report and write a faith-oriented column in the weekend edition.
“When we acquired RV Daily Report, we saw tremendous potential – and we still do,” said Terry Cooper. “However, RV Daily Report is just one of several businesses that we own and all are flourishing. We realized that we simply don’t have the time to give the publication the attention it needs.”
The Coopers also own the National RV Inspectors Association, National RV Training Academy, Mobile RV Training Academy and run a 125-site campground, the Texan RV Park, in Athens, Texas.
Gerber met with the Coopers last weekend to brainstorm ideas for making RV Daily Report even more effective.
“It quickly became apparent that Greg needed to return to the helm and guide its direction,” said Evada Cooper. “He really does have a passion for the industry and lifestyle. He has a lot of ideas and the best way for him to implement them is by controlling RV Daily Report.”
Gerber said he was looking forward to climbing back into the editor’s seat.
“The RV industry is comprised of thousands of incredible people, each with stories to share,” he explained. “I’m planning to tweak RV Daily Report’s coverage to make it more like a small-town newspaper. We’ll report on the people in the community as well as the news of the day.”
Gerber said he also intends to directly embrace the consumer market with more content, and the weekly edition will be devoted entirely to news and information of interest to people who own and use recreation vehicles.
The Monday through Friday newsletters will still focus on industry news, but the weekend editions will be exclusively centered on consumer-related stories.
“I’ll still include business management stories, product information, press releases, etc., in the daily newsletters,” said Gerber. “However, because there are a lot of wonderful people involved in the RV industry, and I’ll be zeroing in on those features.
“The weekend edition will address some of the most commonly asked questions found in RV-related forums and social media sites,” he added. “This type of hybrid newsletter has not really been attempted in the past. However, the idea of a daily email newsletter in the RV market was unheard of until I launched RV Daily Report in April 2009.”
A new logo will be developed, and the website will be redesigned along with the newsletter. It all rolls out Jan. 7. RV Daily Report has always taken two weeks off around the Christmas and New Year holidays.
Ronnie Wendt, the current editor of RV Daily Report, has opted to pursue her own businesses, In Good Company Communications and Wild Berry Lane Photography. She will soon take the reins as editor-in-chief of Wisconsin Meetings, a quarterly business-to-business publication.
“I’m excited to have time to devote to my Christian writing by volunteering on the staff of Just Between Us, a Christian women’s magazine,” said Wendt.
“We really appreciate all that Ronnie has done for us in the past 18 months,” said Terry Cooper. “She was a tremendous help during the transition and Evada and I have confidence that she will be tremendously successful in whatever she does.”
During the transition, Gerber can be reached at firstname.lastname@example.org.