Forbes: Airstream, Thor Industries can be bullish about future

ELKHART, Ind. — CEO Bob Martin isn’t exactly whistling through the graveyard to foresee continued and growing success for Thor Industries, the Elkhart, Indiana-based company that owns Airstream, Starcraft, Keystone, Crossroads and other major brands of recreational vehicles, reported Forbes.

Earlier in the summer, Martin gave investors pause as he said that the Trump administration’s steel and aluminum tariffs were boosting costs and complexity for the company. But Martin insisted that Thor would be able to keep disruptions to “minimal effect.”

And in the bigger picture, the days of economic devastation wrought by the Great Recession are long gone for the RV industry and, especially, for Thor. Business is booming as never before for the world’s largest maker of RVs and commercial buses. Sales surged to $7.2 billion.

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Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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