Demco adopts new retail price policy

BOYDEN, Iowa — Dethmers Manufacturing (Demco), a manufacturer of RV towing equipment, has adopted a retail price policy this week in order to protect dealer margins and ensure long-term strength of the Demco Towing products.

Demco began the creation of this policy after the acquisition of the SMI Braking systems last year. The policy includes select part numbers from Demco’s Kar Kaddy, Victory Series tow bar, Supplemental Braking (SMI) and 5th wheel line of products.

“For more than 35 years dealers have supported Demco, and we wanted to put this policy in place to support them” explained Demco Sales Manager Doug Northcutt. “The goal is to preserve margins and brand integrity by requiring that select Demco products are not sold below a certain price.”

“Supporting our dealers is paramount to Demco and drives every decision we make. These decisions include: sourcing US steel, manufacturing our products right here in Iowa, fully staffed and trained customer support/technical center to field sales staff and a national technical trainer.” Northcutt said.

Demco has already received a positive response from dealers who are aware of the coming policy.

“I’m sure there will be a learning curve for everyone including us,” Northcutt said, “but we believe it will be very minimal as we have taken our time to consult with manufacturers and dealers alike in developing a policy while working with a leading firm in Resale Policies.”

The policy will become effective September 1, 2018. Those who wish to become approved resellers can complete the simple, 3-5 minute process. To sign up, visit the program’s dedicated site, , and click “Sign Up” at the top of the page.

SOURCE: Demco press release

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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