Curt launches Tested. Proven. Safe. campaign

EAU CLAIRE, Wis. — CURT has been manufacturing on American soil since 1993. For 25 years, we have been committed to quality and safety, and today we are renewing that commitment through industry-leading manufacturing and testing capabilities through our Tested. Proven. Safe. campaign.

CURT’s mission is to provide customers with safe, reliable products that empower them to enjoy more of what they love – whether it’s work, play or a combination of both. As such, this campaign’s objective is to highlight advancements in our testing technologies, product innovation and demonstrate its value to our customers.

CURT is truly committed to product safety, earning us the ISO / TS 16949 certification for quality manufacturing. “We continue to set the pace for testing and safety in the industry and plan to take it to the next level,” said CURT Director of Engineering, Robert Krouse.

He added, “Our Wixom testing facility gives us the opportunity to test each and every product to the most stringent standards. CURT performs a variety of tests, including fatigue and static strength for weight carrying and weight distributing hitches. We also have capabilities to do real-time, on-vehicle, three-axis testing, similar to the European CARLOS.TC test, so that every hitch passes SAE J684 or J2638 proposed protocols.”

The company continues to lead the industry in rust protection with our unique co-cured finishing process. Each hitch is covered inside and out with a rust-resistant liquid Bonderite coating and is then shielded with a highly durable powder coat. This ensures our customers are getting a reliable product for years to come.

For electrical, the firm has developed a new line of potted enclosures for converters and T-connectors, sealing them with an epoxy resin that protects the internal circuits from the elements. Each new design goes through an extensive salt-spray test and environmental test to ensure long-lasting dependability.

“The result of these advancements and our commitment to safety and quality has had a positive impact on the lives of our consumers. We want to help tell their stories. It’s one thing to say we test, but we want to share what’s really happening out in the field,” said Director of Marketing, Travis Machler. “The best way to do this is through our customer’s own experiences.”

These stories will be highlighted in Curt’s marketing collateral, advertisements, as well as user testimonial videos. “Whether they’re hauling equipment to the jobsite or taking the family up to the campground, CURT’s mission is to give them the confidence to enjoy every mile of the journey. We’re not just making towing products. We’re helping our customers make memories that will last a lifetime,” said Machler.

Click here to learn more about our “Tested. Proven. Safe.” campaign.

SOURCE: CURT Group press release

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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