Country Coach auction underway

JUNCTION CITY, Ore. — It’s the end of the line for Country Coach, the troubled RV maker who struggled to remain open until a bankruptcy judge finally ordered the firm’s liquidation.

Everything that isn’t bolted down at Country Coach plant will be auctioned today and Friday, with proceeds going to satisfy creditors of the bankrupt RV manufacturer, the Register-Guard reported.

Even the contents of former CEO Jay Howard’s office – including his business books, desk and three safes – are up for bid, the paper reported. It’s a sobering end for the once high-flying Country Coach, which at its peak employed about 2,000 Lane County area residents.

Rob Beal, with Commercial Industrial Auctioneers told the paper his firm expects 335 bidders in person and another 150 to participate online as more than 1,600 lots are sold.

Beal wouldn’t hazard a guess at what the auction will yield. Conceivably, a single bidder could submit a bid for everything with an eye toward restarting the business or starting a new company, the Register-Guard reported.

To read the complete story in the Register-Guard, click here.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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  • Martin says:

    According to the Register-Guard, Bob and Ron Lee ended up with the intellectual property and some of the major manufacturing equipment. They were quoted as saying when the market is right, it is their intent to bring back Country Coach – slowly and deliberately. This should help stabilize the value of the current Country Coach products.

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