Count profit, not sheep with Mobile Sleep

For many people who enjoy traveling, one of the biggest advantages to doing so in a recreation vehicle is the ability to sleep in their own bed every night. Hotels are a dice game. The beds could be too soft or too hard or, in some cases, too dirty.

Yet, to cut costs, many RV manufacturers find the cheapest types of bedding to put in their RVs. We’re not talking straw and burlap, but mattresses put into most new RVs are designed simply as placeholders — to show potential buyers there is a bed onboard. They aren’t necessarily built for comfort.

That’s why many new RVers — or certainly after sleeping on an RV mattress for a few weeks — start looking for replacements.

When they start shopping, RV owners discover another unfortunate truth about RV living. Mattresses designed for RVs are usually different sizes or configurations than standard home mattresses. Because RV designers have to cram everything into less than 400-square-feet of living space, some choose to shave interior inches by reducing mattress sizes.

There are suppliers to the RV industry that produce bedding, but few specialize in recreation vehicle mattresses. However, Mobile Sleep Components is an RV bedding specialist. So much so, it’s in the company’s name. The firm also supplies mattresses for sofa beds, cots, boats, aircraft and over-the-road trucks.

Made in America

  Mobile sleep - displayHeadquartered in Littleton, Colo., the Mobile Sleep Components also has a manufacturing facility in Greenville, S.C., which produces up to 250 mattresses per day in peak season.  Everything about a Mobile Sleep mattress is made right in America. For example, the fabric and the specialized foam comes from plants in the Carolinas. Even the GreenGuard certified eco-friendly glue used to bond the components together is made on the east coast.

Using local suppliers and employing “just in time” delivery, Mobile Sleep Components ensures a steady supply of materials to make and deliver mattresses to RV dealers around the country. One thing is for sure, the company isn’t waiting for any slow boats from China to deliver mattresses or component materials, said Jonathan Prichard, the company’s CEO.

Prichard, who is also a licensed private pilot, is based in Denver, where all the mattresses are designed, and the sales customer service and research and development functions are headquartered.

Direct to dealer

Mobile Sleep Components also works directly with RV dealers, cutting out the middlemen in the supply chain. Instead of shipping product from factory > supplier > distributor > dealer, the company’s delivery structure has a direct route from factory > dealer.

Unlike some of their other competitors, Mobile Sleep Components does not compete against its dealers by selling mattresses directly to consumers either online or at RV rallies.

To protect its dealers, Mobile Sleep Components enforces what’s called a “minimum advertised price” (MAP) and doesn’t allow Internet dealers to play discounting games by selling mattresses at wholesale prices or as loss leaders to attract people to their websites.

“I promise that Mobile Sleep Components won’t show up at rallies selling our product directly to your customers,” said Prichard.

Layered for durable quality

Mobile Sleep Component’s mattresses are in the same price range range (or better) as their competitors, but the quality of the components they use, along with their 10-year warranty, make them a better value, he explained.

The company uses only CertiPUR-US certified foam, which means the mattresses are made without:

  • Ozone depleting chemicals

  • Polybrominated diphenyl ethers (PBDB) flame retardants

  • Mercury, lead and other heavy metals

  • Formaldehyde

  • Phthalates organic acids regulated by the Consumer Product Safety Commission

CertiPUR-US mattresses are made with low volatile organic compound emissions for better indoor air quality. In other words, they aren’t going to burn your eyes or smell up the RV when first used, Prichard explained.

In fact, in addition to using CertiPUR-US foams, Mobile Sleep Components has taken several other steps to make their mattresses both environmentally friendly and safe to sleep on.  For example, many mattress manufacturers use solvent based adhesives requiring employees to glue their foam layers in a spray booth while wearing respirators.  Solvent based glues can release toxic chemicals when exposed to high temperatures (think camping in the desert).

Mobile Sleep Components instead uses a water based adhesive which doesn’t require their workers to use a spray booth or respirators and it’s Greenguard certified to be low volatile organic compound.  In addition, Mobile Sleep uses a quilted rayon blended fabric to pass federally mandated laws regarding fire retardantcy.  Contrast that to other manufacturers which will use harmful components like formaldehyde, PDBE’s, or even fiberglass in the comfort layer of their mattresses to make them FR compliant.

Most importantly, Mobile Sleep Components mattresses are built to withstand extended use in all types of environments from humid ocean locations to dry desert locations and even extended cold winter storage.

“Our competitors retail a mattress for $599, which includes nothing more than a top quilt panel sewn on to 9 inches of 1.5-pound polyurethane foam which is the same type of foam used to build sofa cushions,” said Prichard.

Mobile sleep - closeupFor the same price, Mobile Sleep Components’ mattresses are built in layers for added durability and comfort. Their $599 mattress includes the following:

  • 1-inch super soft quilt top

  • 2 inches of open-cell Certipurus memory foam

  • 5.5 inches of 1.8-pound HDX high density foam

They are built to withstand the weight of two 250-pound people and the hypo-allergenic  and mite-resistant materials ensure that people wake up feeling refreshed, not itchy.

Because each mattress is individually constructed by humans, not foreign robots, it’s possible to build mattresses to any size or shape needed. In fact, most people don’t realize there are 800 different types of RV mattresses on the road today, 20 of which are unique just to Airstream.

“So, if someone has a corner bed on their Class C motorhome and needs a mattress with an angled corner, we can build a mattress quickly to the exact dimensions needed,” said Prichard.  “The same holds true for people who want a truly comfortable mattress in the over-the-cab bed in their Class C, which traditionally is only a few inches of fiber fill or cheap poly foam.”

Again, because the mattresses are made in America, RV dealers are able to order a short queen mattress on Monday and have it delivered to the customer by the end of the week, thanks to the Mobile Sleep Components’ rush order options.

“Right now we’re telling dealers that we can ship a 60-by-75, 60-by-74, or 60-by-80 mattress within 24 to 48 hours,” he explained. “All other sizes can be rushed upon request but some sizes and shapes which are really custom can take up to four to five business days before we’ll ship.”

Unique shipping

People might think shipping a mattress might be expensive due to its size and bulk and non-standard dimensions. But, Mobile Sleep has perfected that process as well.

Each mattress is wrapped in plastic bag and hooked up to a vacuum system that pulls all the air out, which allows a mattress to be rolled and placed in a box for easy shipment via FedEx Ground, not a separate truck.

Then, when the customer gets the mattress, he or she simply removes the bag and allows the mattress to decompress.  Within minutes, the mattress is restored to its original dimensions without any impact on quality.

Opportunities for OEMs

RV manufacturers that wish to offer luxury, comfortable mattresses to their customers can tap into Mobile Sleep Components’ private label options to build a brand around the manufacturer’s own customized sleep system.

Besides, all Mobile Sleep Components products are legal for use in all RVs because they comply with Code of Federal Regulations (CFR) Standard 1633 for flammability of mattress sets, which is important for mattresses used in homes and on travel trailers and fifth wheels.

The products also comply with Federal Motor Vehicle Safety Standard 302 which governs the flammability of all interior materials in motorhomes, Class B vans, and semi-trailers.

Most RV mattress suppliers pass one or the other standards, but not both.  This can potentially open up dealers to liability if they sell a mattress for a customer’s fifth wheel when it’s only been certified for a motorhome, said Prichard.

Mobile Sleep Components doesn’t just offer mattresses for beds, they can also build very comfortable mattresses for use in fold-out sofa beds and bunks as well.

Manufacturers can also save money on purchasing mattresses directly from the factory.

The standard size of the sofa mattresses produced by the company include: 60-by-72, 58-by-72, 54-by-72, 52-by-72, 48-by-72, 38-by-72, and 35-by-72. Mobile Sleep also offers bunk mattresses in eight common dimensions. However, all models comes in any size and custom cuts, including rounded or cut corners.

Retail display

The mattresses sell themselves when marketed properly, said Jonathan Kraft, the vice president of  sales. To help dealers promote a mattress upgrade, Mobile Sleep Components offers a special vertical retail display that fits anywhere in the parts store requiring only a 24-by-14-inch footprint, and can be easily moved from one place to another.

The display features samples of what a Mobile Sleep Components ultra plush, plush, cushion firm and firm mattress looks and feels like.

Here’s the best part, Mobile Sleep Components does not require dealers to stock mattresses or order a specific number. Because they are all built one at a time at an American factory, they can be shipped individually as well.

“It is not unusual to hear stories from customers who have enjoyed the upgrade to their RV mattress so much that they order one for their home as well,” said Prichard.

For more information about Mobile Sleep Components, call 888.468.9403 or visit www.mobilesleepcomponents.com.

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

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