Consumers speak, Dometic listens

ELKHART, Ind. – Dometic recently took the opportunity to venture out into the desert at the Quartzsite, Arizona, RV gathering to listen to and get to know their end consumers on a deeper level.

Dometic product managers, the research team, and the corporate marketing team from Sweden spent a weekend boondocking with thousands of other RVers. The team was able to sit around a campfire, roast marshmallows with some of the Xscapers, and hear what they enjoy about RVing and how they use Dometic products while on the road.

Additionally, the Dometic team was able to make a connection with the end consumers and generate new ideas from their feedback. While the Dometic teams are no strangers to camping, the boondocking lifestyle was a new adventure for most and provided important insight into the challenges many off-grid RVers face, such as conserving energy and water.

“It is important that our team has the knowledge of how consumers use their Dometic products and what could be changed to make them more efficient for people to stay on the road longer with only solar power and no water hookups,” said Rory Leitch, director of product management for Dometic. “We received tremendous feedback while at Quartzsite and enjoyed spending time getting to know the people who use our products every day.”

For more information on Dometic, please visit: http://www.dometic.com.

SOURCE: Dometic press release

 

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

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