Companies tell Inc. about Marcus Lemonis’ dark side

UNITED STATES — Marcus Lemonis became famous as the multimillionaire businessman and star of CNBC’s most popular reality television show, The Profit, which follows him as he tries to save struggling small businesses across America with capital, elbow grease, and tough love, reported Inc.

But Lemonis’s main gig is as longtime CEO of Camping World, a public company with a $2.2 billion market cap that is currently the largest retailer and service provider of recreational vehicles in the U.S.

Unlike Warren Buffett or Steve Jobs, Lemonis did not amass his fortune by being a genius investor or innovator, but rather by being a great consolidator and negotiator. He’s spent the past five years sniffing out other people’s concepts and then folding them into his portfolio.

Many small-business owners who have appeared on CNBC’s The Profit allege that Marcus Lemonis preys on the very companies he’s claiming to save.

Read the full article titled, “Exclusive: 20 Business Owners Claim There’s a Dark Side to Marcus Lemonis’s Reality TV Show ‘The Profit'” at Inc.


Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

Leave a Comment

  • Justin says:

    In a related story, Ally Bank has announced the company’s exit from RV floor plan business.
    Bank of America has fiduciary responsibility but Ally Bank is one of the firms providing floor plan to Camping World.
    March 23 of this year, Camping World Holdings failed the only audit of financial statements in company history. Camping World did not disclose why and Camping World’s only effort at remediation was to fire the auditor, Earst & Young.
    Congratulations Ally. I hope you are getting out on time.

  • Jeff says:

    Funny how Marcus Lemonis, has the word LEMON in his last name!

    Makes you wonder and is very appropriate, Marcus “THE LEMON” Lemonis

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