CEO selling millenials on adventure

JACKSON CENTER, Ohio — Bob Wheeler might have the best job in America. CEO of Airstream since 2005 and charged with steering the iconic, Ohio-based manufacturer of silvery, sleek, space-age trailers into the future, he’s found himself extremely comfortable with several major challenges that are keeping other executives up at night.

His burden could be huge — Airstream has been around for 85 years and for many, it symbolizes the all-American trailer at its best, crafted from shimmering aluminum and exuding timeless cool. And the company isn’t without challenges, particularly as they relate to Airstream’s historic reliance on the human need to hit the open road. What if, in the future, we stop driving?

Wheeler, who saw Airstream thorough a rough patch during the financial crisis, is taking it all in stride.

Read the full story from Business Insider.

Rebecca Smith

Rebecca Smith

Rebecca Smith is a Wisconsin native currently living in Illinois with her husband, Eric, and two dogs, Maggie and Grace. She enjoys hiking, biking, kayaking and, of course, camping in cabins and park models.

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